Via SmarterX.ai

“One of the tricks I give people: give AI a problem you’re dealing with and say, “What questions should I be asking about this?” The greatest strategic minds I’ve ever worked with are the best at asking questions. They understand the context, they connect dots, and they think deeply about a problem. So you can use the AI as a true thought partner to help you figure out what questions to ask and then to work through those questions with you.”

— AI for Marketing Blueprint, at 33:13

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Paul Roetzer, Founder & CEO of Marketing AI Institute and SmarterX, shares his technique for using AI as a thought partner: “Give it a problem you’re dealing with and say, ‘What questions should I be asking about this?’ The greatest strategic minds I’ve ever worked with are the best at asking questions.”

Most people use AI with a specific end in mind; they want help implementing something they’ve already decided to do. Roetzer advocates doing the opposite: use AI to surface the questions you haven’t thought to ask. Challenge your assumptions about the problem before you start tackling it.

It’s the difference between asking “Should we enter this market?” and “What questions should I be asking before we consider entering a new market?” The first pushes toward a decision. The second surfaces what you don’t yet know you’re missing.

Strategic thinkers don’t have all the answers, but they know which questions are worth asking. AI can be the thought partner that helps you ask them.