Via healthlaunchpad

“My favorite one [agent] is always the last one that I built. So I built an intake agent called Cipher. Cipher gets triggered when somebody goes to my website and schedules time on my calendar. Once that’s triggered, it starts a workflow. Cipher goes to work researching the company, the industry, the people who are going to be on the call, their LinkedIn profiles. They do a SWOT analysis of their business. And then the workflow combines all of that and all of those findings into a sales brief and it sends me an email. It takes 3 to 5 minutes and it costs about $1.50.”

— AI Quick Take – From AI Literacy to AI Agent Builder – A Marketing Leader’s Story, at 25:31

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Susan Roth’s favorite agent is one she has named Cipher. “Cipher gets triggered when somebody goes to my website and schedules time on my calendar.”

Once triggered, Cipher executes a comprehensive research sequence:

• Researches the company and its industry context
• Investigates the people who will be on the call
• Reviews their LinkedIn profiles for relevant background
• Conducts a SWOT analysis of their business
• Synthesizes all findings into a cohesive sales brief
• Emails the completed brief to Susan

The entire process takes 3-5 minutes and costs approximately $1.50 per execution. This transforms sales preparation from a time-intensive manual task into an automated process that delivers consistent, high-quality briefings before every meeting.

Agents can handle complex, multi-step processes autonomously while delivering professional-quality outputs at a fraction of traditional costs.