Via How I AI

“There’s a two-prong approach. There’s asynchronous and synchronous. One thing that I was very familiar with (like just in my own life, but also from talking to other people), is that you’ll typically hear, ‘Yeah, that AI stuff, I know it’s important, but I just don’t have the time. I don’t have the time to watch all the videos and vibe code in Lovable or whatever it is.’ And the crazy thing is, if you don’t make the time for it, you’re never going to learn it and at some point you’re going to fall behind.

And so it was really important for not just there to be a place within Slack and encourage people to share on Slack asynchronously to do it at their own pace, but also to create time in people’s calendars so that they can come and focus on whatever the topic is.

And also within that session, it’s not just about a presentation. It’s also really important for that presentation or that session to be interactive.

— How one designer led an AI revolution at Pendo: The paternity leave epiphany | Brian Greenbaum, at 13:07

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Brian Greenbaum identified that AI adoption fails when people say, “I know it’s important, but I just don’t have the time.” His solution addressed this directly through two complementary channels.

Synchronous approach: Created space for collective learning and real-time problem-solving

• Regular scheduled sessions (created dedicated calendar time)
• Interactive hands-on exercises, not just presentations
• 10-15 minutes of guided practice followed by open experimentation

Asynchronous approach: Maintained momentum between sessions

• Dedicated Slack channel for sharing experiments, articles, and discoveries
• Enabled learning at individual pace
• Fostered many-to-many knowledge sharing

The key insight: if you don’t create dedicated time in calendars, people will never prioritize learning AI. Asynchronous channels alone aren’t sufficient—they need to be paired with structured time for hands-on practice.