Via Every

“I think that designers are the next big superheroes of the AI age. They have been uniquely enabled in this (AI) world because […] designers have taste and they have a vision for how they want an app to work [but] they’ve just bumped up against [things] like, ‘Well, I have to convince this developer to do this for me’ for a long time.

A good example is Lucas, our creative director inside of Every. He has turned into this machine where he’s not only an incredible creative-designer, art-director kind of person, he’s also like vibe coding little apps that let him do his work better.

And I just think there’s a whole class of people that are like Lucas, where they’re highly creative, highly visual people who have been held back from making full experiences because they couldn’t code, but now are going to be able to code.

And they can make stuff now because code is cheap. Being able to make a really beautiful, really evocative, well-thought through experience is going to be a huge deal, and I think all these designers are just going to start going crazy and it’s going to become this new archetype of really interesting builder.

— Four Predictions For How AI Will Change Software in 2026, at 17:10

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Dan Shipper (Every CEO) predicts that designers are uniquely positioned to thrive in the AI age because they possess taste, vision, and creative direction—skills that were previously bottlenecked by the need to convince developers to execute their ideas.

Lucas Crespo, Every’s creative director, exemplifies this transformation:

• He has high-level creative and art direction skills
• He now “vibe codes” small applications that enhance his work
• He’s no longer dependent on engineering resources to bring ideas to life

Why designers will excel:

• Code is becoming cheap: With AI agents writing code, the scarce resource shifts from implementation to vision
• Visual creativity matters more: Making beautiful, evocative, well-thought-through experiences becomes the differentiator
• Taste and judgment are irreplaceable: AI can generate code, but designers bring aesthetic sensibility and user empathy
• New archetype emerging: Designer-developers who combine creative excellence with AI-enabled coding ability

As code becomes cheap and abundant, the value of a “well-thought-through, evocative experience” increases, making the designer’s eye the ultimate competitive advantage.

Brandon Gell (Every COO) raises an important caveat: many designers may still feel intimidated by code-centric tools like Cursor. The question for 2026 is whether toolmakers will successfully abstract away the code to make these capabilities accessible to all designers, not just the adventurous early adopters.